Beautify, Preen and Primp


Everything you need to beautify, preen & primp, the Lacura line has offerings for all your skincare product needs. Lacura, based in Germany and beloved all over Europe, manufactures anti-aging products, creams, toners and moisturizers, at a fraction of the cost -- up to 95% less -- proposed by the big name companies (L'Oreal, Olay, etc.). Word has it that when it was announced that the products were being offered at the European Aldi locations, they sold out in one day. Aldi became the exclusive seller of Lacura product in the U.S. in March 2009.


As for make-up, Lacura offers:

  • lip gloss - chocolate, gold shimmer, soft brown and espresso
  • lipstick - coral, cool sand, truffle, red velvet and deep red
  • eyeshadow duos - cocoa, lilac and velvet rose
  • blush (as of this writing, just one shade, though - Sunset blush)
  • foundation - transparent, beige, sun and bronze
  • compact face powder - transparent, beige, sun and sunset
  • nail polish - bitter chocolate, classic red, rum raisin, salsa red, pure pearl, cherry red and crystal flow (clear)

Plus mascara (volume or waterproof), and eyeliner pencils (brown, black, brown/black and charcoal) and the popular lip balm (3-pk).

Of course, the prices are fantastic. (For example, $1.49 for nail polish. Nice, huh?)

The real brouhaha in Europe, as you can imagine, has been over the facial creams. The anti-wrinkle day and night creams, in particular. A lot of women are swearing by this stuff. And - believe it or not - only $3.99 (as of this writing) for a 1.7 oz. jar!

[Exciting News, we'll be staging our first Aldi/Lacura makeovers soon. We'll feature four women with different complexions. They will first make up their faces using their usual cosmetics and then they'll use all Lacura products. You'll get to see their befores and afters! Be sure to check back for the results.]


And, of course, to beautify is not only about makeup. Get toothbrushes, mouthwash and toothpaste. Aldi carries the 6 oz. tubes of Colgate.

skunk deodorant

Also shop for lotion, facial tissue, denture cleanser tablets, hand sanitizer and cotton swabs. Plus, shampoo (regular and dandruff), conditioners, sunscreen, body and hand soaps and body wash (Source brand) and deodorant.

Recently Aldi has offered (special buy) a 13-piece cordless Conair (yep, an occasional name-brand sneaks in) mens' grooming kit for only $14.99.

And even I didn't know (say what?) that Aldi carried feminine hygiene products. Yep, came across them the other day. Maxi (with wings) and mini pads.

Gotta love this place.


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